"Help his little swimmers"

Increasing Male Sperm Count "You're ovulating and you should be doing it. But you should also be feeding the cat, putting a wash on and finishing that work report. The result? Arousal levels that need a little extra help. The newest lubricant to hit our top drawers - Sasmar Conceive Plus (£14.99, Conceiveplus.com) - makes sex more fun and ups your chances of conceiving. It contains calcium and magnesium to create an environment that mimics your bodily fluids, so sperm thrive more than if you use traditional lubricants or nothing at all." As featured in News Of The World, London 22/08/2010 (Read the article herel)